ben jerry

 ben jerry Essay

3. 0 Target Market Account

3. 1 . Geographic Portion

Physical segment is a segment from the state physical characteristics which have been divided into sections such as by climate, metropolis, population thickness, sex, career, etc . Singapore is a region which has the 2nd rank tiniest country in the world that has a high population denseness are dispersed in various places. Singapore is usually a warm country which has two periods that is rainy and dried out season. This kind of factor is extremely precise together with the Ben & Jerry's your favorite ice cream, when the dried season arrives, the customer would prefer to eat goodies to recharge. Ben & Jerry's goodies also has a lot of counters located in various malls and existing in different areas such as inside the Cathay, Feston City Mall, Raffles Town Mall, etc . And the different main issue is if consumers are lazy to going to the shopping center, Ben& Jerry's ice cream may also be easily bought in supermarkets such as FairPrice ntuc, 7eleven, etc . With identification of any population thickness spread it is going to very easy and will allow for buyers to obtain Ben & Jerry's goodies. 3. 2 . Demographical Section

Market segmentation is definitely the segmentation in the market divided by the big difference in the distinct groups of buyers in terms of the necessity to determine the proper promotion. Marketplace at Ben & Jerry's ice cream is Generation Sumado a who is 10-21 years of age (Kotler, 2008, 194). Most of Technology Y hasn't had a work and a steady income, although this technology considerable part in influencing people those around them, especially their parents so that they can purchase and ingest the ice cream that they want with the cash given by their very own parents or perhaps revenue on the intermediate level for those who already have a job. Whereas gender goals on Ben& Jerry's ice cream is a girl because ladies prefer the sweet taste of foods compared to men, the other factor is for women value factor is very important when the lady wants to acquire a foodstuff. Logo, Product packaging, Quality,...


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